269Life.com
April 2017

The nameless, faceless victims whose bodies are used to feed us,
obviously had desires and feelings before their throats were slit open with
cold, calculated brutality. It's strange, we define ourselves as a "law
abiding, moral" society, and yet routinely massacre innocent beings.
The branding of the calf's number, chosen by the industry to be "269", is
for us, an act of solidarity and immortalization. We hope to be able to
raise awareness and empathy towards those, whose cries of terror and pain
are only heard by steel bars and the blood stained walls of the
slaughterhouses.
We are all equal in our suffering, and if humanity has any chance of
surviving and evolving, we must accept that oppression of the weak - whether
excused by gender, race or species - lacks any rationality and fundamental
sensitivity towards those who may not cry out using our language, but feel
pain no less than us.
So we ask: What will happen with the individual numbered "269"? Is his life
not more meaningful than a pointless, sanguinary practice?
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