KFC Fined for Misleading Ads
Kentucky Fried Chicken's ads depicting its “Boneless Variety Bucket”
meals contain "false and misleading suggestions" according to the
Federal Communications Commission (FCC) that fined the fast food
giant $600,000 and ordered it to discontinue all broadcasts
containing that its heated chicken products are intended for
consumption. FCC chairman Michael Copps said, "The word 'eat' is
legally permissible only in reference to substances appropriate for
human consumption. Any implication that a consumer could or should
'enjoy' a KFC Crispy Strip fails to meet these standards, and
presents an unlawful deception to consumers."
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KFC No Longer Permitted To Use Word "Eat" In Advertisement.