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Project News & Information from F.L. Hoffman Corporation                                                              Summer 1999

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Free Money!

Now that we've got your attention, let us tell you how to instantly make your facility more profitable. If your current facility was built in 1987 or later, you can substantially improve your bottom line through a huge (and legal!) reduction in your state and federal tax burden. This is accomplished through a process known as cost segregation and accelerated depreciation. Most bean-counters don't know how to utilize your depreciation to its full potential. We've worked with an accounting firm on our own facilities and they've consistently produced tremendous results, saving us many times their fee. For more information, please call our office

We've Got To Stop Meeting Like This!

A recent story in The Wall Street Journal examined how men and women managers act differently in corporate meetings. Here's a quick look at some of their characteristics:


  • Fall asleep in meeting for more often than women.
  • Won't ask questions in meetings that make them look uninformed.
  • Take up a lot more room at the conference table, "spreading out papers, stretching or leaning back, and swiveling around in their chairs."
  • Talk more at meetings.
  • Are more comfortable "making things up" rather than admitting they don't know something.


  • Are not afraid to ask questions-although they still tend to "raise their hand" when doing so.
  • Tend to be "earnest perfectionists-eager to show they have done all their homework by explaining every point."
  • Are quick to admit their mistakes.
  • Will sit still at meeting until there is a break.
  • Are able to say, "I'm not sure about that" if they're not, rather than trying to bluff their way through it.

Be True To Yourself

People are often unreasonable, illogical, and self-centered; Forgive them anyway.

If your a kind, people may accuse you of selfish, ulterior motives; Be kind anyway.

If you are successful, you will win some false friends and some true enemies; Succeed anyway.

If you are honest and frank, people may cheat you; Be honest and frakn anyway.

What you spend years building, someone could destroy overnight; Build anyway.

What you spend years building, someone could destroy overnight; Build anyway.

If you find serenity and happiness, they may be jealous; Be happy anyway.

The good you do today, people will often forget tomorrow; Do good anyway.

Give the world the best you have, and it may never be enough; Give the world the best you've got anyway.

You see, in the final analysis, it is between you and your conscience; It never was between you and them anyway.

--Source unknown

What A Mess!

The photo above doesn't do justice to the amount of work required on 20-year old concrete roof decking at the Samaritan Medical Center. The concrete was to be installed to within normal flooring tolerances to facilitate the future addition. After removing the roofing materials, we discovered the worst concrete finishing job we've ever seen. The contractor didn't even take the time to remove " deep footprints from the concrete! Some large areas had to be removed completely. The SMC Construction crew took a month, using several grinders, to correct the situation. Progress was slow since we were working over occupied areas and had to keep noise and dust down. It was a costly and time-consuming process-proving once again that the lowest bidder is not always your best option!

There Really Was A Murphy

The original language of Murphy's Law said that, "If there are two or more ways to do something, and one of those ways can result in a catastrophe, then someone will do it.
It originated with Edward A. Murphy, Jr., an aerospace engineer working on a rocketsled project for the U.S. Air Force in 1949. An experiment to test human tolerance to acceleration mounted 16 sensors to a test subject. There were two ways each sensor could be glued to the mount, and someone methodically installed all 16 the wrong way.
The Experiment was a failure, and Murphy's comment about the mishap was repeated at a press conference. From there it spread in engineering circles and then to general use.

Slow Down

"The quality of our decision-making is deteriorating across the board. Not because the people in charge are stupid. But because they're all running too fast, making too many decisions, too fast, about too many things they know too little about."

-Alvin Toffler

Net Search Tip

When you're doing an Internet search, put quote marks around phrases such as "Cabot Cove." By doing so, the search engine will find only that exact phrase. Without the quotes, it will flag the two words even if they appear separately.

Tune In Next Time For...

When writing a sales letter that goes beyond a single page, be sure to use the cliffhanger approach as seen in serials arid soaps. Always end page one in mid-sentence--rather than cleanly at the end of a sentence or paragraph. This entices the reader to move on to the next page and to the remainder of your message (and perhaps be exposed to key information typically included in a postscript (P.S.)--the section of a letter with the second highest readership).

--Power-Packed Direct Mail by Rober w. Bly

Don't Show Me The Money!

Contrary to popular belief, money does not motivate employees best. In a survey by Challenger Outplacement Council, appreciation scored highest, followed by independence and a chance to contribute. Salary came in fourth.

--from communication briefings

Continue Part 2 of Summer '99 Newsletter

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