It is my impression that mainstream media organizations may actively be sabotaging the effort to replace slaughter-based food products with plant-based, animal-free alternatives. But first: The good news is that, despite the gruesome display of animal carnage at every major food outlet, most now carry an impressive array of plant-based burgers, nuggets, cheeses, milks, and more, all free of animal ingredients.

Plant-based meal...
Definition of SABOTAGE: stop person, plan, or process from being successful.
It is my impression that mainstream media organizations may actively be
sabotaging the effort to replace slaughter-based food products with plant-based,
animal-free alternatives. But first: The good news is that, despite the gruesome
display of animal carnage at every major food outlet, most now carry an
impressive array of plant-based burgers, nuggets, cheeses, milks, and more, all
free of animal ingredients.
You would think that any civilized person with a choice between food from a
slaughterhouse versus foods made from plants would choose the plant-based
versions. You’d think anyone with enough information to make an informed choice
would embrace the opportunity to wash their hands of animal misery and be
thankful to quit paying people to hurt and kill animals in one of the most
dangerous, dehumanizing occupations on earth.
You would think, but as yet, you’d be wrong. A recent, glaring example of how
the mainstream media seems bent on preventing society’s transition to
plant-based food is an Opinion that was published on May 12th and again on May
15th by the Editorial Board of The Washington Post:
“Fake meat failed. There’s a better way.”
In case you are wondering about this Board, we are told:
About the Editorial Board
Editorials represent the views of The Post as an institution, as determined
through debate among members of
the Editorial Board, based in the Opinions
section and separate from the newsroom.
You might wonder, as I do, why the Editorial Board of The Washington Post
would pounce on plant-based meat replacements like brutes on a butterfly.
The gist of their case against “fake meat”
They say: The taste, texture and smell of “fake meat” are terrible, and if
the amount of salt and fat is reduced to make it “healthier,” it tastes even
worse. “Fake meat” is too expensive – for example, “fake” chicken products
cost more than “real” chicken. (They neglect to mention that they are
referring to standardized, mass-produced, factory-farmed chickens as opposed
to the expensively-priced mass-produced, “pasture-raised,” “free-range”
brands.) Given a choice, the Board goes on to imply, the average consumer
prefers cholesterol and the risk of intestinal food-poisoning over the list
of “chemical” ingredients on plant-based packaging. Moreover, consumers
don’t like being “shamed” into eating more responsibly, even in response to
information about the huge contribution of animal agriculture to the climate
crisis. See
“Does Animal Agriculture Cause Climate Change and Pandemics?”
Then too, the Board fusses that focusing on climate change fuels “culture
wars” and consumer backlash in conservative communities hostile to
plant-based options in their restaurants. Finally, says the Board, “fake
meat” doesn’t suit American culture because the U.S. “has been a carnivorous
nation” since Colonial times. (Finally, rails the Southern politician,
abolition doesn’t suit American culture because the U.S. has been a
slaveholding nation since Colonial times.)
The Board gives the obligatory nod to “balance” by conceding that “fake
meat” could be better for the environment and reduce the use of antibiotics,
but immediately shifts to “studies” showing that the average consumer is not
impressed even by celebrity endorsement of what the Board calls “products
impersonating animals.” Better to eat vegetables that taste like vegetables
than to eat vegetables “pretending to be ground beef,” they say. However,
the thrust of this Opinion is not a paean to “honest” vegetables; it’s a
plug for the production and consumption of animals however disappeared the
originals are into nuggets, hot dogs, beef, bacon, and whatnot.
Regarding the health issues, see the
“Plant-Based Meat Fact Sheet,” by
Michael Greger, M.D., updated February 7, 2023.
What does the Post’s Editorial Board recommend besides “genuine-article”
vegetables?
They say: Those who care about climate change should “invest in ways to make
real meat production more efficient and ethical.” If the Board members gave
a thought to the coupling of “efficient” and “ethical” with respect to
animal farming, they would know that these goals are mutually exclusive. The
more “efficient” animal production is, the less ethical it can be. Treating
hens and cows as “egg machines” and “milk machines,” breeding the modern
“meat-type” chicken, turkey and Pekin duck to function as
“steroidally-enhanced growth machines” – these ARE the efficiencies that
produce the abundance of cheap animal products so dear to the Post’s
“cost-conscious shoppers.”
Engineering animals to become pieces
Light years from “ethical” anything, we are entering the New Age of
Agribusiness, the age of
gene-edited animals who bear muscles specifically
designed for consumption and who are genetically engineered to withstand
“harsh” environments, all for the cost-conscious carnivore. Oh yes, the
Board also pitches an idea for the environment: like, um, “reducing cows’
methane emissions or mastering lab-grown meat” (?).
So why would the Post’s Editorial Board use its bully pulpit to try to get
people to reject plant-based alternatives to animal products? I will
speculate: the Post gets a lot of money from animal agribusiness through
advertising and perhaps less conspicuous sources as well. Another reason is
the notable lack of empathy for the animals they consume, and perhaps also a
sublimated craving for sacrificial lambs and the human domination of Nature.
One thing is certain: No one who truly cares about animals as beings with
feelings is working to undermine slaughter-free food. As for the animal-free
products of Gardein, Beyond Meat, Morning Star Farms, Tofurky, Boca, and
others: they cook, taste, broil, bake and fry, just fine. Don’t let
confirmation bias and snarky opinionators spoil your appetite.
Learn more. See
“UN Experts Encourage Meat, Eggs, and Dairy to Access
'Crucial' Nutrients: The nutritional power of plant-based diets were notably
disregarded in a new report,” May 11, 2023.
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