Vegan lifestyle articles that discuss ways of living in peace with humans, animals, and the environment.
A spokesperson for Veganuary, which launches this week, named the findings “incredibly exciting”
Vegan eating is climbing in popularity in the UK. A new study revealed
one-third (34 percent) of Brits are interested in trying, or plan to try, a
plant-based diet.
YouGov, a global public opinion and data company, conducted the survey
online.
It included 2,079 adults, whose data was collected from December 21-22,
2021. The figures were weighted and are representative of all UK adults, a
press release confirms.
Vegans in the UK
Around one in three are open to trying an animal-free diet, but a rising
number of people already follow one, YouGov found.
The research revealed that eight percent of UK adults are now vegan or
plant-based. Separate YouGov data, which has tracked the dietary choices of
Brits over the past few years, demonstrates why this figure is significant.
In July 2019, just two percent of Brits followed a plant-based diet. This
marks a 300 percent increase in just under two and a half years.
Other estimates suggest even greater growth; in 2019, the Vegan Society
predicted that just over one percent of the UK population was vegan.
Changing attitudes
Public opinion surrounding veganism has improved too. During the most recent
YouGov survey, 35 percent of UK adults said their perception of plant-based
diets has improved in the past two years.
Now, 36 percent of respondents believe following a vegan diet is “an
admirable thing to do.”
YouGov conducted the study on behalf of Veganuary. The 31-day campaign sees
participants around the globe pledging to ditch animal products throughout
the month of January.
The initiative has seen soaring success in recent years. Last
Veganuary,
more than 582,000 people from 209 countries and territories signed up. This
is up from 400,000 the year prior.
Toni Vernelli, Veganuary’s head of communications, said the recent YouGov
findings are “incredibly exciting.”
“… As more people become aware of the incredible impact our food choices
have on the health of our planet, attitudes towards eating vegan are
changing. It is incredibly exciting to see one-third of Brits are
interesting in trying a vegan/plant-based diet, something that would have
been inconceivable just a few years ago,” Vernelli said in a statement sent
to Plant Based News.
”While shifting our diets may seem daunting, signing up to Veganuary makes
it much easier as our free pledge is filled with all of the tools and
resources you need to make it fun and delicious.”
The new findings mirror separate recently published research. Earlier this
month, a study commissioned by vegan dairy brand Nurishh found that
one-third of Brits want to try going plant-based in the New Year.
Return to Articles Reflecting a Vegan Lifestyle