Deanne Thomsen, an experienced Outreach Manager with expertise in Public Communications, reflects upon the similarities between vegan activism and Christian evangelism and shares her knowledge of effective and sustainable outreach.
For those of us engaged in vegan activism and Christian evangelism,
it’s hard to miss the parallels between the two worlds. When it
comes to communicating your stance, it’s easy to see the difference
between effective and ineffective conversations, both of which I
have engaged in.
Upon learning about the plight of fur-bearing animals at age 14, my
deep sadness parlayed me into activism where I began attending
peaceful demonstrations outside of KFCs, Circuses, and Rodeos. The
sadness soon became depression which then turned into anger. The
more I learned and saw, the more resentment I had toward others who
were apathetic to the victimization of animals. As a Christian,
called to love above all else, I knew I had to turn that over to
God.
I learned to practice more self-care, watch only necessary
documentaries, and meet people where they were. I found that when a
person feels loved and accepted where they are, they are more
empowered to grow and evolve. The same is true of faith. We can tell
someone all the areas they fall short or what they are doing wrong,
but until they feel heard and accepted, they aren’t inspired to
become better.
When someone hears our testimony of what our lives looked like
before Christ, and before veganism, they don’t feel threatened or
defensive. Instead, they are hopefully inspired. They’re more open
to listening. People love to hear transformation stories because
they are stories of hope – stories of changed lives. These journeys
are seldom smooth, but the pain almost always makes us better.
I found that the most effective activism technique at the circus was
to print off information on the local animal sanctuary and hand it
to families waiting in line, encouraging them to visit there instead
next year. I also learned that it’s much less effective to tell
women in line, “you’re terrible mothers!” (I was young, ok!). I’ve
learned that telling people I no longer suffer from stomach pain and
digestive issues after changing my diet is better than proclaiming
‘“meat is murder.” I have learned that sharing Genesis 1:29 with
fellow believers is helpful in knowing God’s original design for us,
rather than saying, “Christians shouldn’t eat animals.”
Empowering others to change looks like many seeds planted along the
way. Research shows that people need to hear a message seven times
before they take action. It’s always a process. You might ask a
friend to make a call to their local representative on a bill
affecting animals once you have done so yourself. You might share
about the work of a great local organization and host a fundraiser
where your friends will learn more about the issues facing animals.
You might host a potluck at your house where everyone brings a vegan
dish to share and try some foods they haven’t before. You might
invite some friends from your small group to a local shelter or
sanctuary. While working as the Faith Outreach Manager for the
Humane Society of the United States, I would often share the link to
Eating Mercifully on YouTube so fellow believers could watch and
then engage in discussion. I would encourage my church to consider
animals in their outreach efforts and collect items for local animal
shelters in addition to the wonderful humanitarian work being done.
II also found that so many of my beloved plant-based friends
struggled in believing there is a good and loving God after seeing
so much suffering around them. It’s understandable when they don’t
know God’s nature to think the suffering comes from Him or that He
doesn’t care to intervene. I found it important to listen and meet
them there, in their pain, and share how I too used to feel that
way. This opened a door for me to share that I now know my loving
Father wants the suffering gone even more than we do. That dominion
of animals is not domination, but a loving responsibility similar to
what a parent has for their child. We are simply caretakers of what
is His (Psalm 24:1). I share that in God’s perfect and original
design in Eden, all humans and animals ate plants and that we look
forward to a return to that perfect place of peace, where nothing
will hurt or destroy on His holy mountain – Isaiah 11:9. I remind
them that we live in a fallen world full of suffering, and we
co-labour with God to do the most we can while looking forward to
that glorious coming day of a new heaven and a new earth.
I’ve learned that effective evangelism is sharing who I was before I found the Lord, and how He has transformed my life. I’ve learned that it’s not effective to get into debates or yell at street preachers who tell people they are going to hell. As Christians, our goal is to help others achieve the full, meaningful, and everlasting life that we have found in Christ. And as vegans, our goal is to help others make the world a more compassionate place for all beings. With both, we aim to encourage a meaningful change in others. To do so, we must remember where we, too, came from. It comes with time, a lot of planted seeds, and true heart change. To be effective in our outreach, it takes patience, acceptance, love, and a strong personal example. As the quote goes,“ preach the gospel at all times, and when necessary, use words.”
As Christians and vegans, we have a very special calling. God has placed this gift (or as I lovingly call it, my curse) of compassion on our lives. He trusts us to love all of His creation deeply and to be His hands and feet on this earth. What a calling! It’s an honour to be in the world, but not of it. To show the world a new way of living, of being, of loving. To be a light in the darkness. May we be worthy of this calling we have received. - Ephesians 4:1