Tell Youth the Truth


The Meatrix

Running Time: 3.5 minutes
From The and

The Meatrix is a product of the first-ever Free Range Flash Activism Grant. In February 2003, Free Range Graphics, a cutting-edge design company, invited hundreds of non-profit organizations to apply for a grant that included production of a free Flash movie. After carefully reviewing more than 50 applications, the grant was awarded to GRACE's Sustainable Table program.

Sustainable Table works to educate consumers about the problems with factory farming and to promote sustainable food. The Meatrix was originally produced as a way to promote the Eat Well Guide, Sustainable Table's online directory of sustainable farms, stores and restaurants in the US and Canada that sell meat, poultry, dairy and eggs from small, sustainable family farmers. But only days after release, it became evident that The Meatrix was also an excellent educational tool about factory farming. The film broke all records for online advocacy and was seen by millions of people in the first few months alone.

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