Source - [email protected]
A new streaming video network has just launched on the
Internet. It offers a groundbreaking development in America's health
movement. After 2 years in development, VegTv.com formally debuts with a
series of videos that show Americans how to switch to a healthier,
plant-based diet.
With Mad Cow disease making the covers of national
magazines and with obesity, heart disease and stroke taking a growing
toll on America's health, VegTv.com offers a smart alternative.
VegTv.com founder, Jane Velez-Mitchell, an Emmy
award-winning Los Angeles television news anchor, has applied her two
decades of TV news experience to teaching Americans how to switch to
plant-based foods.
VegTv.com produces video recipes featuring America's top
soy cookbook authors:
-- Marie Oser, author of "Soy of Cooking" and "More Soy
of Cooking";
-- Patricia Greenberg, author of "The Joy of Soy"; and
-- Akasha Richmond, celebrity chef and caterer, author of "The Art of
Tofu."
A growing number of health-food companies, like Mori-Nu
Tofu, are working with VegTv.com to establish a video presence on the
Internet. VegTv Correspondents fan out across the country, profiling
America's top vegetarian restaurants and health-oriented events, like
the recent World Health Expo 2001 at the Anaheim Convention Center and
L.A.'s Genesis Awards.
VegTv.com has gathered a group of like-minded
professionals from the television, Internet and health-food industries
to form an Internet Video Production House that develops video
demonstrations of healthy, plant-based, cruelty-free, environmentally
friendly products.
VegTv.com has formed a strategic partnership with the
high-traffic movie site Movieflix.com, which syndicates all of VegTv's
content under its "health" category. VegTv.com is also in the process of
syndicating its content to other sites. VegTv.com is featured on
Vegsource.com, rated by Media
Metrix as the most visited vegetarian site on the World Wide Web, with
millions of unique visitors.
VegTv.com also sponsors national health campaigns.
VegTv.com is producing a video for the SoyHappy.org Campaign to get
veggie dogs into America's baseball stadiums, a video that will be
distributed to stadiums across the country.
VegTv.com profiles the growing number of celebrities
who've switched to a plant-based diet, from author and intellectual
Gloria Steinem to actors like Dennis Weaver, Alicia Silverstone and
James Cromwell.
VegTv.com President Jane Velez-Mitchell and Marketing
Director Marie Oser are available for interviews.
NOTE: Multimedia assets relating to this story will be
available for journalists to download beginning today at
www.newstream.com and at
www.businesswire.com
NOTE: A Photo is available at URL:
http://www.businesswire.com/cgi-bin/photo.cgi?pw.041001/bb9
CONTACT:
VegTv.Com
Marie Oser, 805/446-2908
[email protected]
Jane Velez-Mitchell, 310/210-6696
[email protected]
Fax: 310/823-9321
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