Every DiGiorno pizza comes with a slice of cruelty
An Animal Rights Article from All-Creatures.org

From Mercy for Animals
December 2013

[Ed. Note: From NBC News, December 10, 2013: "DiGiorno dumps dairy farm after NBC shows company video of alleged abuse."]

DiGiorno cruelty cow calf

A breaking Mercy For Animals undercover investigation reveals sadistic animal abuse at Wiese Brothers Farms in Wisconsin—a major dairy supplier to DiGiorno.

MFA’s hidden camera captured the following horrific abuses:

  • Workers viciously kicking, beating and violently whipping cows in the face and body
  • Cows suffering from open wounds, infections and injuries left to languish without proper veterinary care
  • Workers dragging cows by their fragile legs and necks using chains attached to a tractor
  • Filthy conditions, including feces-covered floors that caused cows to regularly slip, fall and injure themselves
  • Baby calves being dragged away from their mothers immediately after birth and having their tails docked without any painkillers

News of MFA's latest investigation broke this morning on NBC National News.

In a joint statement, animal welfare experts Dr. Bernard Rollin, Dr. Terry Engle and William Wailes of the University of Colorado concluded that the video footage showed “horrifying and nightmarish abuses of dairy cattle by workers” and that “these uncaring and sadistic individuals should be prosecuted to the fullest extent allowed by the law, and should be barred from ever working with animals again.”

Law enforcement is currently investigating.

Treated as mere milk-producing machines, cows exploited and abused for cheese used on DiGiorno pizzas endure lives of near constant misery and deprivation.

In order to keep a steady supply of milk, the cows are repeatedly impregnated. Several times a day, dairy cows are hooked by their udders to electric milking machines that can cause the cows to suffer painful lesions and mastitis.

These highly intelligent and social animals suffer almost unimaginable abuse from the time they are born and ripped from their mothers' sides until they are so physically worn out from repeated pregnancies and constant milk production that they are sold for slaughter.

Click here to sign MFA’s petition telling DiGiorno to take a stand against blatant animal abuse by immediately adopting meaningful animal welfare policies. Then share the hidden-camera video with friends and encourage them to take action too.

Although unconscionable cruelty and violence are standard practice for dairy companies nationwide, caring consumers can help end the needless suffering of cows and other farmed animals by choosing vegan alternatives to milk, cheese and ice cream. Please visit ChooseVeg.com to learn more.

Return to Animal Rights Articles
Read more at The Meat and Dairy Industries