Consumers Are Not Confused By Plant-Based Milks
A Meat and Dairy Industries Article from


Owen Rogers,
December 2018

Despite recent dairy industry assertions that plant-based milks are confusing customers, a survey finds that this is simply not the case....  Interestingly, the only product that stumped a significant amount of respondents was lactose-free milk, with 50% believing it does and 30% believing it does not contain cow’s milk.

plant milks
Photo by NeONBRAND on Unsplash

In 2017, the (hilariously named) Defending Against Imitations and Replacements of Yogurt, Milk, and Cheese To Promote Regular Intake of Dairy Everyday Act (DAIRY PRIDE Act) was introduced in both the House and Senate of the United States Congress. It is a surprisingly bipartisan bill, with Republicans, Democrats, and even an Independent counting themselves among its cosponsors. The act states that 80% of the American population does not meet the USDA recommended daily amounts for dairy – a whopping 3 cups of milk per day, or the equivalent in cheese or yogurt.

It argues that this is partially due to plant-based dairy alternatives confusing customers. If passed, the act would require the FDA to require anything labeled using terms like “milk,” “cheese,” “yogurt,” or “cream” to contain dairy as a primary ingredient. This would mean that “soy milk” and “vegan cheese” would no longer be legal names in the United States. This would undoubtedly have a negative effect on the plant-based dairy alternative industry.

So, is there any truth to their claim? To answer this question, a survey was conducted by the International Food Information Council Foundation to gauge American adults’ knowledge of dairy and dairy alternatives.

To read more, visit Consumers Are Not Confused By Plant-Based Milks

Owen Rogers is from northern Illinois, raised in the suburbs of Chicago. He became interested in animal ethics at a very young age, when he had several companion animals ranging from a dog to a corn snake. In college, he majored in philosophy with a focus on ethics, and became a vegetarian. In addition to working with Faunalytics, he has also volunteered at animal shelters and participated in environmental cleanups.

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