TheirTurn.net
December 2016
A 2016 survey conducted with 1,000 Americans who purchase or consume meat, eggs or dairy products revealed that misleading advertising by the animal agriculture industry and grocery stores has succeeded in fooling consumers. The survey showed that:
Labels such “organic,” “humane,” and “cage free” are used to deceive
customers.
It’s not only the companies that supply the animal products that mislead the
public. Grocery stores also perpetuate the “humane myth.”
In recent years, companies perpetuating the “humane myth” in order to
make consumers feel good about buying their products have been exposed by
animal rights groups that have conducted investigations at their facilities.
In 2016, Direct Action Everywhere (DxE) and PETA exposed corporations that
supply eggs, turkeys and pork to Whole Foods, a company that notoriously
promotes the animal products on their shelves as humanely raised and
slaughtered. These investigations revealed animals living in filthy,
overcrowded warehouses, suffering from lack of veterinary care and being
physically abused.
It’s not only the companies that supply the animal products that mislead the
public. Grocery stores also perpetuate the “humane myth.”
In addition to conducting investigations, DxE has staged hundreds of protests in Chipotle restaurants and Whole Foods markets in order to educate the public about the animal welfare lies being aggressively marketed by those companies.
The results of the survey, which was conducted by Lake Research Partners
and sponsored by the ASPCA, are
available online.
Opinion
According to Animal Equality, over 56 billion land animals are
slaughtered each year by the animal agriculture industry. All of these
animals – even those raised in the least objectionable of conditions – are
treated as money-making commodities, not as individuals with a desire to
live freely and in peace. If the animal agriculture industry and the retail
stores who sell their products truly cared about the humane treatment of
animals, then they wouldn’t sell them. After all, isn’t killing someone who
wants to live inherently inhumane?
With hundreds of cruelty-free, plant-based alternatives to meat, fish, dairy
and egg products, making the switch to an animal-free diet has never been
easier. Please take the first step using this
Vegetarian Starter Kit.
Number of animals killed in the world by the fishing, meat, dairy and egg industries, since you opened this webpage.
0 marine animals
0 chickens
0 ducks
0 pigs
0 rabbits
0 turkeys
0 geese
0 sheep
0 goats
0 cows / calves
0 rodents
0 pigeons/other birds
0 buffaloes
0 dogs
0 cats
0 horses
0 donkeys and mules
0 camels / camelids