DxE Direct
Action Everywhere
January 2018
Humane.' 'Cage-free.' 'Free-range.' 'Organic.' What do all these labels mean? Absolutely nothing.
A commercial for Mary's Free Range Chicken (left) versus the reality of
their farms as discovered by a DxE investigation.
"Humane." "Cage-free." "Free-range." "Organic." What do all these labels
mean?
Absolutely nothing. The animal agriculture industry knows that nobody likes
animal cruelty, so they use these labels as marketing tools to keep
consumers buying their products. They paint a happy picture of animals
frolicking in the field, but this is a lie. Repeated investigations of
"humane," "cage-free," and "free-range" farms have revealed rampant disease,
starvation, injury, and extreme crowding.
Wherever animals are seen as objects instead of individuals, they will
never be treated with the respect and compassion that they deserve.
Even if animals were given the best life possible before their slaughter,
they would still be the victims of exploitation and murder. Animal ag's
humane-washing relies on the assumption that there is a right way to do the
wrong thing, but there is no humane way to kill someone who does not want to
die.
So what can we do?
We have the truth on our side, and we must speak the truth in the places
where lies are being sold. We must shine light on the inherent cruelty of
animal exploitation until everyone understands that there is no such thing
as "humane" meat.
Help us spread the word by signing this petition asking the UN to
include animal rights in its year review:
One million signatures for animal rights at the United Nations.
Number of animals killed in the world by the fishing, meat, dairy and egg industries, since you opened this webpage.
0 marine animals
0 chickens
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0 rodents
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0 camels / camelids