Take
Extinction Off Your Plate /
Center for Biological
Diversity
November 2017
This graphic illustrate the true cost of livestock production - from extensive water use to greenhouse gas emissions - as a major threat to endangered species and the planet.
Description / Synopsis
The Meatstinction! infographic was created as part of the Center for
Biological Diversity’s Take Extinction Off Your Plate campaign to illustrate
the true cost of livestock production - from extensive water use to
greenhouse gas emissions - as a major threat to endangered species and the
planet. The message of “Eat less meat. Love more wildlife.” highlights the
positive effects of choosing to reduce meat consumption.
Context
Meat production is one of the main drivers of environmental degradation and
species endangerment worldwide. Yet most people don’t realize that reducing
their meat consumption can be one of the most powerful ways to reduce their
environmental footprint. The Take Extinction Off Your Plate campaign was
launched as part of the Center’s Population and Sustainability program to
raise awareness about the devastation to wildlife and the environment caused
by the meat industry and to encourage people to help save wildlife by eating
less or no meat.
Philosophy/Solution
The objective of Take Extinction Off Your Plate is to bring attention to
livestock production as one of the greatest threats to wildlife and the
planet, and to urge people to reduce their meat consumption. The campaign
uses creative media, outreach and opportunities for action to engage people
in the conversation about meat production and support their efforts to
transition to an Earth-friendlier diet.
Results
In the first month of the campaign, more than 14,000 people signed a pledge
to reduce their meat consumption by one-third or more, which would have the
collective impact after one year of saving billions of gallons of water,
thousands of acres of land and the greenhouse gas equivalent of taking more
than 4,000 cars off the road for a year.
Link to PDF here
Number of animals killed in the world by the fishing, meat, dairy and egg industries, since you opened this webpage.
0 marine animals
0 chickens
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0 geese
0 sheep
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0 cows / calves
0 rodents
0 pigeons/other birds
0 buffaloes
0 dogs
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0 horses
0 donkeys and mules
0 camels / camelids