Stemming The Rise Of Pig Consumption In China
A Meat and Dairy Industries Article from


July 2016

For animal protection advocates, the study provides encouraging evidence that information about health risks associated with meat can significantly impact perceptions and intended consumption of related meat products. Additionally, it suggests that safety incidents can have long-lasting repercussions that advocates could potentially leverage. Finally, advocates working in China should note the findings that consumers are more likely to trust information associated with research institutions and that negative changes in perceptions of nutritional value and health were stronger among female than among male participants.

For more, read Stemming the Rise of Pig Consumption In China.

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