Why Is Meat So Cheap?
A Meat and Dairy Industries Article from All-Creatures.org

FROM Lewis Bollard, Faunalytics.org
November 2019

A key obstacle animal advocates need to overcome is not that meat alternatives are expensive, it’s that meat is absurdly cheap.

cheap meat
Photo by Victoria Shes on Unsplash

This blog is reprinted with permission from the Open Philanthropy Project monthly farm animal welfare newsletter. You can view the original post here and you can sign up to receive the newsletter here.

Investment banks and consultancies are making bold predictions for meat alternatives’ success: by 2030, UBS thinks meat alternatives will be a $85B global market; Barclays thinks they’ll be worth $140B; and AT Kearney thinks they’ll be worth $390B. Think tank RethinkX even predicts that, by 2030, meat alternatives’ success will have rendered the beef industry “all but bankrupt.”

There is reason for optimism. The Beyond Burger is now sold in over 53,000 outlets, including a trial at 28 McDonald’s restaurants in Canada. The Impossible Burger just launched in retail, and outsold all ground beef in its first two weeks on the shelf in Southern California. And meat giants Tyson, Smithfield, JBS, and Hormel are all launching their own plant-based meats. These new alternatives come closer than any before to mimicking meat’s taste and texture.

But they’re still not mimicking one key attribute of meat: its price.

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