Ahead of the Paris Olympic Games, anti-cruelty messages have been projected onto the city’s famous landmarks to protest LVMH’s use of exotic skins and fur.
In the lead-up to the 2024 Olympic Games in Paris, animal rights
activists have displayed anti-cruelty messages across the city to
protest against LVMH, one of the event's partners.
Known for its numerous high-end brands, LVMH has faced criticism for
its use of animal-derived materials such as fur and exotic skins.
People for the Ethical Treatment of Animals (PETA) France projected
a video across some of the city’s iconic landmarks - including the
Eiffel Tower, Place Vendôme, and the Futur Hôtel Louis Vuitton on
the Champs-Élysées.
The demonstration happened during the Vogue World fashion event on
Sunday attended by celebrities and fashion designers, including
Pharrell Williams, men’s creative director for LVMH-owned brand
Louis Vuitton.
The projection features the message “Louis Vuitton: Drop Exotic
Skins”, a parody of the official Olympic mascot, and the
organization’s graphic undercover investigation footage of humans
slaughtering crocodiles for their skin.
Watch 'Luxury' Leather Horror: Crocodiles Electroshocked, Stabbed with Metal Blade on VIMEO.
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