Every year, terrified bulls are driven through Pamplona’s crowded streets just to meet a prolonged and agonising death in the bullring.

Thousands of tourists descended upon the Spanish city of Pamplona this week for its controversial bull run, with several visitors gored and injured on the festival’s first day.
An infamous festival in Spain that sees terrified bulls charge
through city streets before being killed in a bullring has begun
this week.
The festival of San Fermín occurs in early July every year with
traditional activities throughout the week including processions and
firework displays. However, the festival’s most well-known event is
the running of the bulls, which has long been condemned for animal
cruelty.
The bull run occurs on each day of the festival, and begins in the
morning with the launch of a firecracker to startle the bulls out of
their pen. A group of six bulls then charge onto the city streets of
Pamplona, which are lined with thousands of visitors and tourists
who take part in the event.
The terrified bulls often hit onlookers and can also hurt themselves
by charging into walls. The event has become well-known for being
deadly, with 15 people having been killed during the event since
1925.
During the first day of this year’s festival, the media reported
that six people were injured including a 54-year-old American from
New York.
Later in the afternoon of each day's festivities, a bullfight begins
in which the six bulls that were used in the bull run are stabbed
and killed by bullfighters.
Some tour guides in Pamplona say that tourists from the US and
Canada can make up to 70 percent of their festival bookings.
The festival, which sees 60 bulls killed each year, has been
condemned by many animal rights groups in Spain and around the
world. Some groups including AnimaNaturalis and People for the
Ethical Treatment of Animals (PETA) held protests at the start of
this year’s festival.
“Every year, terrified bulls are driven through Pamplona’s crowded
streets just to meet a prolonged and agonising death in the
bullring,” said PETA Vice President Mimi Bekhechi. “Culture and
tradition are no excuse for cruelty, and it’s high time the violent
slaughter of these vulnerable animals was stopped.”
There is growing support for a new legislative initiative called
#NoEsMiCultura, which translates as ‘It’s Not My Culture’, and is
spearheaded by animal rights activists in Spain. The campaign aims
to repeal the law that designates bullfighting as “cultural
heritage” and helps empower Spanish communities to prohibit the
blood sport.

Protesters at this year's festival, credit: PETA UK