Is it sometimes inconvenient to take the high road? Yes, often: that’s why so few people are on it. Give yourself credit by saying, “I don’t care if it’s not easy all the time. It’s the right thing to do.” And people are watching. We think of influencers as photogenic super-humans with huge followings, but doing something just a tiny bit noble makes you an influencer, too. Do you know when I saw that man in Aspen who skipped his morning coffee? 1993––over 30 years ago!
At a hotel cafe in Aspen, I saw a man order a coffee to go. It came in a Styrofoam cup, and he asked if there was any alternative. He was told there wasn’t and, as an environmentalist, he refused the coffee. I was impressed. Most coffee drinkers need that morning Joe, but his principles said he couldn’t drink it if it came in a container that would live in a landfill for 500 years. It’s inconvenient to be a committed environnmentalist, and it can be inconvenient to be a vegan.
I’ve spent 40 years telling people how great a cruelty-free life can be:
Almost anything you truly believe in is easy, fun, and rewarding, but if you’re not all in, any permutation of “plant-based” becomes––with apologies to Al Gore––an inconvenient diet. Despite the rise in vegan restaurants and products, living this lifestyle is not the norm and when we interact with the not-yet-vegan world, there are annoyances.
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Victoria Moran (www.victoriamoran.com) is the NYC-based author of The Love-Powered Diet, Main Street Vegan, and in January 2025: Age Like a Yogi.
She hosts The Main Street Vegan Podcast (on all platforms) and The Main Street Vegan Salon, a celebrity talk show on Unchained TV (www.unchainedtv.com, and the UnchainedTV app). Moran is also the director of Main Street Vegan Academy, training Vegan Lifestyle Coach/Educators since 2012 (www.mainstreeetvegan.com).
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