In a victory for common sense, the plant-based community, and the future of the planet, the EU’s proposed ‘plant-based dairy censorship’ has been defeated.
Image from ProVeg.com
Thank you for taking action to stop plant-based censorship in the EU.
Over our three days of action around 20,000 tweets were sent
calling on the EU Commission to reject AM171 adding support to the
Proveg campaign and petition of over 450,000 signatures. They
listened and rejected AM171 in a landmark win for animals, the
planet, health and consumer freedom.
In an attempt by the dairy lobby to halt the rise of the vegan
movement, AM171 sought to ban science-based claims that compare
plant-based and dairy milk, as well as the use of phrases including
“dairy free” “free from milk” “milk free” “creamy” and “vegan
alternative” on packaging and in advertising.