In a healthy environment, people would be thrilled to find out that we can end animal exploitation and improve our health and the environment at the same time. We would all be working together to close slaughterhouses immediately. So, why do people side with the animal abusers and gaslight anyone who doesn’t? Because eating and using animal products is a form of cultural narcissism.
We’re becoming increasingly aware of narcissism, but few of us know
that it doesn’t only apply to individuals. Collective and cultural
narcissism also exist. The problem is, however, that this can be
hard to see when it’s part of our own culture. So, I’m going to
unpack exactly how the meat industry and other animal industries
engage in collective narcissism, and how society’s support for these
industries is a form of cultural narcissism.
If you eat or use animal products yourself, then please read this
with an open mind. My goal is not to call you a narcissist, but to
arm you with information, so we can end this form of cultural
narcissism together.
Objectification
Two thirds of US households have at least one cat, dog, or other
companion animal. We don’t expect these animals to do anything for
us. They’re valued purely for their company. Often, they’re
considered part of the family, and we recognize that they each have
their own unique personality and love them for it.
In the animal industries, however, the exact opposite happens. One
of the core traits of narcissism, treating others like objects, is
expressed to the fullest extent here. The industries don’t bring
animals into this world to love them, but to kill them and sell
their bodies. They literally turn living beings, who are just as
sentient as cats and dogs, into products. The animals’ desire to
stay alive isn’t even factored into the decision, only how much they
weigh when they’re killed.
Entitlement and grandiosity
Entitlement is about taking what isn’t ours. And if there’s one
thing that isn’t ours, it’s someone else’s life. Taking a life is
the most extreme form of entitlement. Even if it was an “us or them”
situation, the idea that animals should die for us would still be
entitled, but it would be understandable. However, that’s not even
remotely the case. To quote the largest organization of nutrition
experts in the US:
“It is the position of the Academy of Nutrition and Dietetics
that appropriately planned vegan diets are healthful, nutritionally
adequate, and may provide health benefits for the prevention and
treatment of certain diseases. These diets are appropriate for all
stages of the life cycle, including pregnancy, lactation, infancy,
childhood, adolescence, older adulthood, and for athletes.”
So, not only are all animal products unnecessary, cutting them out
of our diet can actually benefit our health. And the average person
has access to a wide variety of plant-based food. We even have
plant-based products that look and taste like animal products. So,
the industries aren’t killing trillions of animals for us out of any
kind of necessity.
The fact that, even under these circumstances, they feel entitled to
kill as many animals as they want so we can eat as many animals as
we want can only be described as grandiosity.
The rules don’t apply to them
Because of the animals we share our homes with, we do have some
animal protection laws. But even though the industries house far
more animals, they consistently manage to get exemptions for these
laws. Kicking a cat is illegal, but killing a chicken is legal.
Standard practices like keeping animals in confined spaces their
entire lives and cutting off testicles and tails without anesthesia
would be illegal if done to dogs but are legal when done to pigs
because they are standard practices. So, the fact that they always
abuse animals in these ways is used as a justification to keep doing
it.
But it’s bad for the industries’ image if people see this, and the
industries also don’t like the few restrictions they do have. So,
they have actually managed to get so-called ag-gag laws passed.
These laws make it illegal for people, even for employees, to expose
the animal abuse that goes on inside. In some states, these laws
have been overturned because they’re unconstitutional and make
investigative journalism illegal, but various states and countries
still have them, and the industries continue to push for them.
In other words: If they abuse animals and you film them, then you
are the criminal. This is nothing short of gaslighting by law.
Lack of empathy
Practically everything I’ve mentioned so far shows a lack of
empathy. If they had empathy for the animals, they wouldn’t
needlessly kill them, and the industries wouldn’t exist. The lack of
empathy is so pronounced that even documentaries that simply show
the standard practices in the industries, like Dominion, are hard to
watch for most people. I still recommend you watch it, though. It’s
available here for free: https://youtu.be/LQRAfJyEsko
BBut what I think showcases the lack of empathy even better are the
pictures people in these industries take themselves and share among
each other as entertainment. Here are some examples. (The story
continues below these pictures.)
Taking credit while being counterproductive
The people in the animal industries consistently refer to themselves
as “farmers” and often emphasize that they’re “feeding the world.”
In reality, however, we would have more food without them. This is
not something most people are aware of, so allow me to explain.
Crop farmers actually produce food. They start with seeds, soil, and
sunlight and end up with something we can eat. But the same can’t be
said for the animal industries. Animals need to eat, just like us.
And just like us, they use most of their food to maintain their
bodies and only part of it to grow. So, the industries actually need
to feed a pig 5 pounds of plant-based food, grown by a crop farmer,
to get just 1 pound of meat. By definition, they end up with
significantly fewer calories and fewer nutrients than what they
started with. That’s not food production, that’s food waste.
So, the whole claim that they’re producing food for us is incorrect.
Just like it’s incorrect that they’re producing protein. Animals
simply recycle the protein that’s already in their plant-based food.
And the same goes for calcium in dairy. Cows don’t make calcium,
they get it from their plant-based food.
Worldwide, of all the land used by the food industries, 19 percent
is used to grow crops for direct human consumption and 81 percent to
produce animal products. However, we get 83 percent of our calories
from plant-based food and only 17 percent from animal products.
That’s how wasteful the animal industries are. And because of the
simple fact that animals produce more poop than meat, the animal
industries also produce the most pollution. They are responsible for
60 percent of the food industries’ greenhouse gases. And on top of
that, they’re also major contributors to ocean dead zones,
deforestation, and new antibiotic-resistant infectious diseases.
Financial entitlement
Because they take more steps to end up with less food, animal
products cost more money to produce than plant-based products. So,
the animal industries feel entitled to subsidies. And through
persistent lobbying, they manage to get billions of dollars in
subsidies every year.
Even though the USDA recognizes that we don’t need any animal
products and acknowledges that most people don’t eat enough fruit
and vegetables, they spend 52 percent of all subsidies on animal
products and animal feed crops while spending only 2 percent on
fruit and vegetables. The subsidies are completely at odds with
their own recommendations, just to appease the animal industries.
And, of course, society also pays the bill for the environmental and
healthcare costs caused by these industries.
Manipulation
The reason these industries are getting widespread support is
because we’re all being manipulated and have been manipulated since
we were children.
Part of this is done by the industries themselves, who spend
millions of dollars on advertising every single day. They have no
problem killing an animal, putting their dead body in a box with a
toy and some fries, using a clown to promote it, and calling it a
Happy Meal. Children cannot see through that kind of manipulation if
adults don’t point it out.
And that’s the other part of the problem. Most adults not only act
as enablers who actively pay the industries to kill animals for
them, but those who are parents also act like flying monkeys. They
manipulate their own children into supporting these industries.
Parents start feeding their children meat before they can talk. The
children get used to eating animal products for years without
realizing that animals are being killed for them. And all this time,
their love for animals is actually encouraged. They grow up with
Piglet, Peppa Pig, and petting zoos, while unknowingly eating actual
pigs.
What they learn about “farm” animals is propaganda. Pictures and
stories about happy animals living harmoniously on farms and
“giving” us eggs, milk, and meat. The farms look nothing like the
buildings and cages where animals actually live, the male chicks who
get killed because they don’t lay eggs are never covered, the calves
who are taken away from their mothers so we can drink their milk are
never covered, and the slaughterhouses where they all get killed are
never covered.
Some children do actually see through the manipulation and want to
stop eating animals. But usually, that just leads to more
manipulation. For example, they are told that the animals are
already dead anyway, so they might as well eat them, as if that’s a
reason to keep paying the industries to kill animals. Or they are
told lies, like that the animals are treated well and killed
painlessly after a happy life and that animal products are necessary
to stay healthy. If all of that fails and a child still resists,
parents often simply fall back on force.
This manipulation that starts in childhood continues in adulthood.
Companies shamelessly market the bodies of animals that they abused
and killed with photos, videos and drawings of happy animals.
Organizations that claim to want to protect animals still condone
killing them. Journalists consistently present the “hardworking
farmer” narrative and never ask them basic questions like: “How can
you say you love these animals when you’re killing them all?” And
while anyone can post pictures on social media of the meat they eat,
footage that actually shows how the animals lived and died
immediately gets covered with a graphic content warning.
The animal industries also abuse the legal system to attack their
competitors. For example, they’ve managed to get lawmakers to make
it illegal in the entire European Union to call soy milk “soy milk.”
And in various US states, a vegan burger can’t legally be called a
“vegan burger” anymore. These are just two examples out of many, and
the industries are continuously pushing for more of these laws to
make it impossible for plant-based competitors to market their
products. Of course, their official story is that they’re just
trying to protect consumers from “misleading” labels so they don’t
get “confused.”
Furthermore, the animal industries exploit people’s lack of
knowledge. For example, they often imply that more ingredients in
plant-based products means they’re automatically less healthy than
animal products. Or they cherry-pick certain plant-based products
with sustainability problems, like avocados and quinoa, and
conveniently leave out that most of the demand for these products
comes from meat eaters and that they’re not even an essential part
of a plant-based diet. Or they emphasize that their products are
“local,” while leaving out that one person adopting a plant-based
diet does more for the environment than seven people switching to
local food.
Cultural gaslighting
If, despite the manipulation, you decide to stop consuming animal
products, society has a problem with that. Even though research
shows that meat eaters consider people who don’t eat meat more
virtuous, research also shows that they dislike them almost as much
as they dislike drug addicts. And you’re disliked more if you’re
doing it for the animals than if you’re doing it for your own
health.
Even if you don’t set out to talk about it, you run into a lot of
gaslighting. People act like you’re annoying/preachy/pushy/militant
for simply talking about it, even when they brought it up. People
say they love animals while paying for them to be killed. People act
like you have a superiority complex when you’re the only one not
feeling superior to animals. People say they respect that you don’t
want to have animals killed and therefore you should also respect
that they do. People claim that the animals are treated well and
killed “humanely” while refusing to watch any footage. People insist
there are essential nutrients that you can only get from animal
products, even when shown proof that there aren’t. People are okay
with seeing meat ads every day of their lives, but dismiss
verifiable facts about the industries as “vegan propaganda.” People
say you’re choosing animals over humans, even though your choice
benefits both. Et cetera.
In a healthy environment, people would be thrilled to find out that
we can end animal exploitation and improve our health and the
environment at the same time. We would all be working together to
close slaughterhouses immediately. So, why do people side with the
animal abusers and gaslight anyone who doesn’t? Because eating and
using animal products is a form of cultural narcissism.
Do you love meat and want to keep eating it? Are you skeptical
of arguments against it?
But are you still driven by curiosity and interested in having your
ideas challenged?
Then this free e-book is perfect for you! Free download at
Questioning Meat