Along with factory farming giants like JBS, marketing groups like the Global Meat Alliance, whose mission is to “create a positive global narrative for the meat industry” and the Global Dairy Platform whose slogan is “Dairy. Everyday. Around the world.” are promoting animal agriculture’s messaging at COP28. Like the tobacco industry which used specious research and deceptive narratives to obfuscate alarming health risks linked to smoking, factory farming interests are concocting misleading stories about being “climate-friendly,” “sustainable,” and even “regenerative.” Do not believe them.
Greenwashing, COP28 - By Sue Coe
A growing body of scientific evidence implicates animal agriculture
in our planet’s most significant ecological threats, including
biodiversity loss and the escalating climate crisis. Consumers and
government officials are beginning to pay attention. In response,
agribusiness is propagating false narratives to confuse the public
and policymakers — most recently, government and business leaders at
the United Nation’s Climate Change Conference, COP28 in Dubai.
Along with factory farming giants like JBS, marketing groups like
the Global Meat Alliance, whose mission is to “create a positive
global narrative for the meat industry” and the Global Dairy
Platform whose slogan is “Dairy. Everyday. Around the world.” are
promoting animal agriculture’s messaging at COP28. Like the tobacco
industry which used specious research and deceptive narratives to
obfuscate alarming health risks linked to smoking, factory farming
interests are concocting misleading stories about being
“climate-friendly,” “sustainable,” and even “regenerative.” Do not
believe them.
Killing animals for food is inherently cruel and inefficient, and
even if some forms of animal farming are less environmentally
destructive than others, shifting to eating plants instead of
animals is fundamentally better. In the United States, we use 10
times more land to feed farm animals than to feed people, plus we
are destroying forests, rivers, and precious ecosystems around the
world to produce meat, dairy, and eggs.
It is time that we come to terms with the fact that we can feed more
people with less land and fewer resources by transitioning to a
plant-based food system. Any serious conversation about mitigating
the climate crisis needs to focus on preventing the harms of animal
agriculture.