It’s advisable to do as much research as possible. You may be surprised by the ethical investment choices and opportunities open to you. On the flip side, you will need to be aware of issues such as greenwashing, the practice of deceiving people into believing products, services or organizations are ethical and humane when they are, in fact, not.
They say that money makes the world go round. How it’s spent and where it’s saved or invested certainly shapes the world and the lives of the beings within it. Sometimes, money is used for good but, often, for far less than good.
This poses a problem for anyone who runs a vegan or sustainable enterprise.
Where should you invest your money so that it supports your ethical values? How can you avoid doing harm to other animals through your financial decisions?
Where should you look for funding for your enterprise when it’s crucial that the money comes from an ethical source rather than from harmful industries or practices?
Let’s look at some ethical investment avenues you may want to explore.
What is ethical investment?
Ethical investment, often referred to as green investing, socially responsible investing (SRI) or sustainable investing, involves selecting investments based on both financial return potential and their positive impact on society and the environment.
This approach goes beyond simply maximising profits; it seeks to generate positive social or environmental outcomes while delivering competitive financial returns.
There are two ways in which ethical investments may be of interest to you as a vegan and sustainable enterprise.
The first is that you can receive funding from investors who are passionate about veganism and sustainability and who want to channel their money into companies that prioritise animal welfare, environmental sustainability, and social responsibility.
By supporting enterprises like yours, investors not only contribute to causes they believe in but also help drive positive change in industries that often face scrutiny for their environmental and ethical practices (for example, the food and fashion industries).
The second is that you can invest your own funds and profits from your business into ethical banks, investment funds, stocks and shares, or savings accounts, for example, to ensure that the money made by your organisation continues to make a positive impact on the planet.
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