Challenging Dissociation: The Complexity Of The Meat-Animal Link
From All-Creatures.org Animal Rights/Vegan Activist Strategies Articles Archive

FROM Lukas Jasiunas, Faunalytics.org
March 2019

Some omnivores who are concerned about animal welfare use a central coping mechanism to sustain their continuous meat consumption: they dissociate meat from its animal origins.

Omnivores use different logic paths to sustain their meat consumption. Challenging animal dissociation alone is not enough to counteract pro-meat convictions.

Some omnivores who are concerned about animal welfare use a central coping mechanism to sustain their continuous meat consumption: they dissociate meat from its animal origins. Many previous studies have suggested that consumers have negative views about industrial animal farming and often oppose factory-farming practices like confinement, low enrichment, and routine mutilations. In fact, industrial farming contrasts with consumers’ ideas of naturalness, where the animals can go outdoors and perform species-specific behaviors.

The research suggests that challenging dissociation does not in itself necessarily imply an increased moral valuation of animals if the objectification of animals is not confronted.

Read more at Challenging Dissociation: The Complexity Of The Meat-Animal Link

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Lukas Jasiunas is an active animal advocate and proponent of science. He is currently a PhD candidate in the field of Chemical Engineering - studying ways to replace petroleum products by making use of widely available residual biomass

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