Wall Street Journal Ad Campaign for American Tortoise Rescue
From All-Creatures.org Animal Rights/Vegan Activist Strategies Articles Archive

FROM American Tortoise Rescue
December 2020

The ad produced some wonderful donations from people who previously did not know about our international efforts to save turtles and tortoises.

Tortoise Ad
Chessie

We are very grateful to the Wall Street Journal for running our "Save Us" campaign ads in several national additions this week at no charge. In fact, one was a beautiful half page glorious color and the other slightly smaller but just as grand!

The ads were followed by some wonderful donations from people who previously did not know about our international efforts to save turtles and tortoises. We are proud to say that every fundraising campaign that we do results in donations going directly to the animals in our care, as well as educational projects to save them from smuggling, live food markets, the cruel pet trade and extinction. Nothing goes to salaries, rent and other overhead. Here is a sample of some of our ads that successfully ran to educate more of the public. Aren't they beautiful!

We have upgraded out fundraising page so there are more ways to give. For example:

  • We received many donated pumpkins after Thanksgiving which saved us food purchases.
  • A gift certificate for Rainbow Mealworms helps feed all our box turtles.
  • Sign us up as your charity on AmazonSmile so that every purchase results in a donation to our rescue.
  • Hold a birthday fundraiser on Facebook.
  • Register with Ralph's market, and every time you buy we get a donation.

Thank you to those of you who have generously donated for the holidays and to our campaigns on GoFundMe.

Bless you - we are so very grateful.

XO Susan and Marshall

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