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Animal Rights/Vegan Activists' Strategies

Pathways To Impact: An International Study Of Advocates' Strategies And Needs

May 2024

Our survey of nearly 200 animal advocacy groups in 84 countries explores the diverse approaches taken by farmed animal advocates, focusing on how and why organizations pursue different strategies.

grassy staircasee
Image of grassy staircase by Thomas Willmott, Unsplash


Animal advocacy organizations employ diverse strategies to support farmed animals that range from individual action all the way up to large-scale national interventions. Advocates may choose to promote vegan foods to their community, found an animal sanctuary, lobby their governments for strong welfare laws, or petition meat companies to give more space to animals in confinement.

This diversity in tactics creates a need for impact evaluation—while much of the advocacy research measures the effectiveness of various approaches or develops related theories of change, less attention has been paid to understanding why organizations prefer certain strategies, decide to adopt new ones, or stick to what they know.

Using a survey of over 190 animal advocacy organizations in 84 countries and six small focus-group discussions, this study aims to understand the diverse approaches taken by farmed animal protection groups globally, focusing on how and why organizations choose to pursue these advocacy strategies.


Please read the ENTIRE ARTICLE HERE, including:

  • Animal advocacy organizations pursue strategies across five major categories, each focusing on a different type of stakeholder
  • Most organizations (55%) pursue more than one approach, and most advocates (63%) are interested in exploring at least one approach that they’re not currently pursuing.
  • Advocates are more open to considering policy advocacy than corporate advocacy, because it has fewer barriers to entry and less stigma
  • Organizations that conduct corporate and policy work tend to be larger organizations that conduct multiple forms of advocacy
  • Working with local institutions provides advocacy organizations with a stepping stone from individual to institutional approaches
  • Deciding on organizational approaches is not just an internal process
  • Diverse global contexts restrict the viability of existing advocacy approaches in ways that foreign funders may not understand or anticipate
  • Advocacy organizations may be more willing and able to expand on their existing approaches rather than branching into entirely new approaches
  • Funding is always front of mind for advocates


Posted on June 14, 2024
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